A drug-free rap song started Reggie Robinson’s career as Rockin’ Reggie in the 1990s, a DJ who advocates for substance use prevention and rehabilitation.  

Robinson is in long-term recovery and uses his experience to help others.   

“I got sober at 33 and the first thing I thought about was, ‘Oh my goodness, my kids, what kind of role model was I for them?’” Robinson says. “I want them to stop before they even get started. So, I found out that prevention, it works.”  

Robinson uses music to spread positivity and raise awareness about substance misuse while showing people it is possible to have fun without being under the influence.   

“A lot of it’s unspoken,” Robinson says. “We really role model positive behavior.”  

Paige Bobo, an Athens resident, has been to Robinson’s performances and always has a great time with her family.  

Robinson clapping and having a good time while he DJs for Alexander Elementary School. Photo by Kayla Eshbaugh.

“Every time we’ve been to a dance where Rockin’ Reggie is at the dance, it’s a good time for the kids,” Bobo says.   

In addition to his DJ sets, Robinson recently started an organization, Prevention Rocks, which provides mental health, first aid training, a vaping prevention program and more.   

Robinson is involved in other organizations throughout Athens including: 

  • The Athens County unit of the NAACP 
Robinson using his DJ equipment at a Valentine’s Day dance at Alexander Elementary School. Photo by Kayla Eshbaugh.

When he is not volunteering his time to his board work, Robinson is a peer recovery supporter. In that role, he trains people to work with individuals who struggle with substance use disorders and mental health issues.  

Robinson is also a facilitator of Mental Health First Aid, which provides immediate support to those experiencing mental health crises until professionals arrive.

Robinson gets the crowd at Alexander Elementary School excited as he DJs with light-up glasses on. Photo by Kayla Eshbaugh.

To support his work, contribute to agencies like Prevention Rocks, Athens County Children Services, Health Recovery Services and the NAACP through donations or volunteerism.  

Another way to help is to advocate for people experiencing a substance use disorder by getting rid of the stigma and using respectful, mindful language, Robinson says.

“Words carry a lot of weight,” Robinson says. “There’s so much stigma out there still, so I think that’s a big way that people can support what we’re trying to do.”  

Rich Maskiell, Assistant Principal of Alexander Elementary School, worked with Robinson and saw his DJ performance.  

“He’s a huge asset to the community,” Maskiell says. “He doesn’t charge anybody, just promotes a drug-free lifestyle and has a ton of fun.”  

Through all his work, Robinson hopes to leave one legacy — a smile.