Getting to Know Your Vendor One Blog Post at a Time

The Athens Farmers Market is home to 79 vendors who sell their goods to hundreds of consumers every Saturday. In most cases, the consumer and vendor relationship begins and ends with the sale. However, the Athens Farmers Market is attempting to make this relationship more personal.

In March, Bekky Hobson of the Athens Farmers Market Marketing and Communication team created the “Know Your Vendor” campaign. This campaign was initiated to help consumers get to know the people behind the goods they’re purchasing. Each month the Farmers Market publishes two blog posts showcasing two specific vendors.

“I really wanted people to connect a face with their food and purchases and to really understand the work that goes into it,” Hobson said. “I also thought it would be a fun way for customers to get to know the vendors that are there each week, and hopefully it will spread more knowledge about who is at the market when. If customers are really attached to certain products, hopefully, this will help them know when they are available and where to find that vendor so it is not so intimidating.”

In these posts, vendors answer an array of questions that range from how long they have been in business to whether they prefer cowboys or aliens. All of the articles get posted to Facebook, where the fans of the Farmers Market are able to engage in conversation about the featured vendor.

The first published post was on March 18 and featured the face behind the Molina Family Bakery, Gary Molina.

The second blog post, published March 29 highlighted Tom Zakany of Southwestern Style Gourmet Salsa.

Hobson hopes to only bring new customers to the market through this campaign but also to shed light on the differences between big name grocers and the farmers market.

“In the grand scheme of things we’re so far removed from where our food comes from and how it grows,” she said. “And the concept of how food makes it to Kroger is so wholly different from how it gets to the Athens Farmers Market, I want people to see that. Most bakers are up at two or three in the morning and when you purchase that croissant or pastry it was literally made like two hours before you eat it. Our farmers too are up early every morning harvesting, washing, and packaging for market.”

The Athens Farmers Market and Hobson are making strides in trying to bridge the gap between vendors and consumers. But what do you all think of this campaign? Comment below or talk to us on social media and share your opinions with us!} else {

Taylor Alexander
Taylor is journalism student passionate about storytelling.

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